I currently run a creative practice, WOWCARDSTUDIO (est. 2023), focused on publications and editorial design, spatial design, UI/UX design, branding and identity design, and multimedia. Looking ahead, we plan to expand into design and futures thinking workshops.
My formative years were spent training as an architect, after which I explored multiple design disciplines. Over the past 12 years, I have worked around the Southeast Asian region, across design research, strategy, development, and implementation—bring a multidisciplinary perspective to every project.
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Selected Design Projects
More coming soon.
2025: Making Space: Forty Years of People, Practice, Possibility
I’m currently working on a book, exhibition, and commemorative film project for an architecture firm celebrating their 40th anniversary this year. The project is set to launch in November 2025 at the Ritz-Carlton, Millenia Singapore.
2024: ‘Bean There, Sustain That’ installation
This installation for Re-Route: Orchard Festival at Singapore Design Week 2024 envisions a circular future for Orchard Road’s coffee culture. The work demonstrates how used coffee grounds could be transformed into valuable eco-products, integrating emerging technologies and involving multi-stakeholder collaboration. Featuring an immersive digital experience and physical product displays, it was developed in partnership with Nowafter Cafe, ITE students, and sustainability startup Gmaximus.
Collaborators: Yeo Ren Kang, Fauzi Johari, Chayada Ng, Muhammad Nazri (ITE Higher Nitec in Performance Production); Valerian Loke (Gmaximus); Gena Neo (Nowafter Cafe)
2024: Cavern House
I designed this house together with my former colleagues at Super Assembly Architects. The house was completed in 2024 and is featured on ChannelNewsAsia, ArchDaily, and Archilovers.
Credits: Super Assembly, Studio Stacked (Photographer)
2023: WOWCARDSTUDIO Design Practice
I co-founded WOWCARDSTUDIO in 2023 to offer creative and design consultancy for clients globally. Our services include branding and identity design, publication and editorial work, and multimedia (games, animations, videos, illustrations). We are based in Singapore and have an office in Yangon.
Our past clients include Visa, Caring SG Commuters, Public Transport Council (Singapore), BioAcumen, PawdyGenes, PRecious Communications, The Plantation Urban Resort & Spa, SOLVANT, Sangriento, MonoLab Studio, GCP Hospitality (Hotels G, The Strand Hotel & Strand Cruise), RnB Lab (Babett Yangon), The Sticker Cafe Singapore.
In the near future, we look to expand our services and expertise to include applied design (design and futures thinking with workshops). More details to come.
SaaS: HealthConnect (2023)
Healthcare professionals (nurses) in Singapore face issues communicating remotely with patients’ next-of-kin.
HealthConnect is an SaaS web app developed that features a secure messaging platform to allow for a more effective communication channel between multiple parties, including healthcare staff from across departments.
Team: Richie Chan (Research, Product Strategy, Design) Reginald Goh (Research, Design), Hazel (Research, Design), Zi Ming (Software Development)
More details to come.
Speculative Design: Beauty from the Beast (2011)
Context: Jurong Bird Park–an oasis, literally–sits uncomfortably in a heavily industrialised landscape. Heavy industry–has, of course, become a relic in Singapore, once brimming with activities in the early years of economic success (80s-90s)–now waiting for its eventual extinction in a society where the seemingly perpetual rising land value demands more lucrative means of sustaining the elite lifestyle of a global city.
Scenario: A master plan is drawn up. It seeks the expansion, infiltration, and interference of the Bird Park into the industrial landscape. In a dramatic move to “correct” the increasingly obsolete mode of industrial production, the master plan replaces the existing programmes with more profitable enterprises. The new infrastructure consisting of octagonal aviaries invade the site. The contact between these new elements and on-site infrastructures result in the creation of hybrid programmes combining both tourism and industrial production. An open-ended system is produced, allowing the proliferation of virtually unlimited forms of tessellations and configurations. The master plan ambitiously schemes to convert Singapore into a “Mega-Bird Park”. As more programmes are layered onto the site, the land becomes more profitable–its character always fresh and original.
Programme: I propose a nightingale farm and facial care centre–drawing upon Japanese and Korean traditions in utilising nightingale droppings as a cosmetic ingredient.
L. Q. Cha. (2011). Beauty from the Beast. In Studio Bobby Wong. Speculations: Landscapes Imagined, Futures Projected, Architecture Envisioned (pp.12-28). National University of Singapore. ISBN 978-981-08-9457-3
