2025: People Architects book (forthcoming Nov)

I’m currently working on a book project for a global architecture firm that narrates a story about people through an architectural lens. How we begin, grow and become, and transform. Essentially, how we live, how we shape the world as it in turn shapes us. Part of the book will involve research into future developments within APAC that would shape the firm’s positioning. The book is set for launch in November, and an accompanying exhibition is in talks. More details to come.

2024: “Bean There, Sustain That” installation

This installation for Re-Route: Orchard Festival at Singapore Design Week 2024 envisions a circular future for Orchard Road’s coffee culture. The work demonstrates how used coffee grounds could be transformed into valuable eco-products, integrating emerging technologies and involving multi-stakeholder collaboration. Featuring an immersive digital experience and physical product displays, it was developed in partnership with Nowafter Cafe, ITE students, and sustainability startup Gmaximus.

Collaborators: Yeo Ren Kang, Fauzi Johari, Chayada Ng, Muhammad Nazri (ITE Higher Nitec in Performance Production); Valerian Loke (Gmaximus); Gena Neo (Nowafter Cafe)

SaaS: HealthConnect (2023)

Healthcare professionals (nurses) in Singapore faced issues communicating remotely with patients’ next-of-kin.

HealthConnect is an SaaS web app that features a secure messaging platform developed to allow for a more effective communication channel between multiple parties, particularly healthcare staff from different departments.

Team: Reginald Goh (Designer), Hazel (Designer), Zi Ming (Software Developer/Engineer)

More details to come.

Speculative Design: Beauty from the Beast (2011)

Context: Jurong Bird Park–an oasis, literally–sits uncomfortably in a heavily industrialised landscape. Heavy industry–has, of course, become a relic in Singapore, once brimming with activities in the early years of economic success (80s-90s)–now waiting for its eventual extinction in a society where the seemingly perpetual rising land value demands more lucrative means of sustaining the elite lifestyle of a global city.

Scenario: A master plan is drawn up. It seeks the expansion, infiltration, and interference of the Bird Park into the industrial landscape. In a dramatic move to “correct” the increasingly obsolete mode of industrial production, the master plan replaces the existing programmes with more profitable enterprises. The new infrastructure consisting of octagonal aviaries invade the site. The contact between these new elements and on-site infrastructures result in the creation of hybrid programmes combining both tourism and industrial production. An open-ended system is produced, allowing the proliferation of virtually unlimited forms of tessellations and configurations. The master plan ambitiously schemes to convert Singapore into a “Mega-Bird Park”. As more programmes are layered onto the site, the land becomes more profitable–its character always fresh and original.

Programme: I propose a nightingale farm and facial care centre–drawing upon Japanese and Korean traditions in utilising nightingale droppings as a cosmetic ingredient.

L. Q. Cha. (2011). Beauty from the Beast. In Studio Bobby Wong. Speculations: Landscapes Imagined, Futures Projected, Architecture Envisioned (pp.12-28). National University of Singapore. ISBN 978-981-08-9457-3

2023: WOWCARDSTUDIO Design Practice

I co-founded WOWCARDSTUDIO in 2023 to offer creative and design services for clients globally. We do mostly classical design work spanning branding and marketing, UIUX design, editorial and publication work, and multimedia (animations, games, videos, illustrations). We are based in Singapore and have a presence in Yangon. This year, 2025, we are expanding our areas of expertise and service to include applied design (design and futures thinking, which includes workshops). More details to come.

More information coming soon.